Accessibility Watch › Data Study
Tire Retailers Online Accessibility: We Tested 10 Sites Against WCAG 2.1 AA
Web accessibility is a legal requirement — under the ADA in the U.S. and the European Accessibility Act in the EU. We ran an automated WCAG 2.1 Level AA scan on 10 tire retailers online to see how the group measures up.
How many tire retailers online pass accessibility checks?
60% failed the automated checks (grade C, D, or F). Of 10 sites scanned: 4 scored an A, 4 graded C, 2 graded D, and 0 graded F.
Grades reflect the high-frequency barriers automated scanners most often flag — so an A means a site is clean on those, not that it has zero issues of any kind. Across the full set of WCAG 2.1 AA checks, sites averaged 3 types of barrier.
The most common accessibility failures
| Barrier | Share of sites |
|---|---|
| Some content on the page isn’t inside a recognized region (header, nav, main, footer, aside). | 70% |
| This page has no ‘main content’ region marked. | 50% |
| The page doesn’t declare what language it’s in. | 30% |
| Some text on this page is too light to read against its background. | 30% |
| This page is missing a main heading (H1). | 20% |
| Heading levels skip — for example, an H2 jumps directly to an H4 with no H3 between them. | 20% |
| Ensure is not used for delayed refresh | 20% |
| Ensure every ARIA dialog and alertdialog node has an accessible name | 10% |
| This page’s title (in the browser tab) is missing or generic. | 10% |
| Ensure the complementary landmark or aside is at top level | 10% |
The most accessible tire retailers online
These scored an A — clean on the high-frequency barriers we grade:
- americantiredepot.com
- onlinetires.com
- tires-easy.com
- prioritytire.com
Methodology
We scanned each site with axe-core 4.11.4 against WCAG 2.1 Level AA, in its default state, and reported automatically-detectable failures. Automated testing catches a portion of accessibility barriers; full conformance also requires manual and assistive-technology testing. See our methodology for details.
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