Accessibility Watch › Data Study
Stationery And Greeting Card Shops Accessibility: We Tested 3 Sites Against WCAG 2.1 AA
Web accessibility is a legal requirement — under the ADA in the U.S. and the European Accessibility Act in the EU. We ran an automated WCAG 2.1 Level AA scan on 3 stationery and greeting card shops to see how the group measures up.
How many stationery and greeting card shops pass accessibility checks?
33% failed the automated checks (grade C, D, or F). Of 3 sites scanned: 2 scored an A, 0 graded C, 1 graded D, and 0 graded F.
Grades reflect the high-frequency barriers automated scanners most often flag — so an A means a site is clean on those, not that it has zero issues of any kind. Across the full set of WCAG 2.1 AA checks, sites averaged 3.3 types of barrier.
The most common accessibility failures
| Barrier | Share of sites |
|---|---|
| Ensure role attribute has an appropriate value for the element | 67% |
| This page is missing a main heading (H1). | 67% |
| A button’s visible text doesn’t match the description it announces to screen readers. | 33% |
| Heading levels skip — for example, an H2 jumps directly to an H4 with no H3 between them. | 33% |
| This page’s title (in the browser tab) is missing or generic. | 33% |
| The page doesn’t declare what language it’s in. | 33% |
| This page has no ‘main content’ region marked. | 33% |
| Some content on the page isn’t inside a recognized region (header, nav, main, footer, aside). | 33% |
The most accessible stationery and greeting card shops
These scored an A — clean on the high-frequency barriers we grade:
- papersource.com
- papyrusonline.com
Methodology
We scanned each site with axe-core 4.11.4 against WCAG 2.1 Level AA, in its default state, and reported automatically-detectable failures. Automated testing catches a portion of accessibility barriers; full conformance also requires manual and assistive-technology testing. See our methodology for details.
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