Accessibility Watch › Data Study
Online Toy Stores Accessibility: We Tested 7 Sites Against WCAG 2.1 AA
Web accessibility is a legal requirement — under the ADA in the U.S. and the European Accessibility Act in the EU. We ran an automated WCAG 2.1 Level AA scan on 7 online toy stores to see how the group measures up.
How many online toy stores pass accessibility checks?
57% failed the automated checks (grade C, D, or F). Of 7 sites scanned: 3 scored an A, 2 graded C, 2 graded D, and 0 graded F.
Grades reflect the high-frequency barriers automated scanners most often flag — so an A means a site is clean on those, not that it has zero issues of any kind. Across the full set of WCAG 2.1 AA checks, sites averaged 5 types of barrier.
The most common accessibility failures
| Barrier | Share of sites |
|---|---|
| Some content on the page isn’t inside a recognized region (header, nav, main, footer, aside). | 71% |
| This page is missing a main heading (H1). | 43% |
| Ensure aria-hidden elements are not focusable nor contain focusable elements | 43% |
| Some text on this page is too light to read against its background. | 43% |
| Some images on this page have no description for screen readers. | 29% |
| A button’s visible text doesn’t match the description it announces to screen readers. | 29% |
| Ensure every ARIA button, link and menuitem has an accessible name | 14% |
| Ensure ARIA attributes are not prohibited for an element’s role | 14% |
| Some buttons have no description that screen readers can announce. | 14% |
| Some links have no readable text — usually icon-only links. | 14% |
The most accessible online toy stores
These scored an A — clean on the high-frequency barriers we grade:
- toywiz.com
- entertainmentearth.com
- habausa.com
Methodology
We scanned each site with axe-core 4.11.4 against WCAG 2.1 Level AA, in its default state, and reported automatically-detectable failures. Automated testing catches a portion of accessibility barriers; full conformance also requires manual and assistive-technology testing. See our methodology for details.
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