Accessibility Watch › Data Study
Jewelry Stores Online Accessibility: We Tested 10 Sites Against WCAG 2.1 AA
Web accessibility is a legal requirement — under the ADA in the U.S. and the European Accessibility Act in the EU. We ran an automated WCAG 2.1 Level AA scan on 10 jewelry stores online to see how the group measures up.
How many jewelry stores online pass accessibility checks?
70% failed the automated checks (grade C, D, or F). Of 10 sites scanned: 3 scored an A, 0 graded C, 7 graded D, and 0 graded F.
Grades reflect the high-frequency barriers automated scanners most often flag — so an A means a site is clean on those, not that it has zero issues of any kind. Across the full set of WCAG 2.1 AA checks, sites averaged 6.3 types of barrier.
The most common accessibility failures
| Barrier | Share of sites |
|---|---|
| Some content on the page isn’t inside a recognized region (header, nav, main, footer, aside). | 80% |
| Some links have no readable text — usually icon-only links. | 60% |
| Some text on this page is too light to read against its background. | 50% |
| Heading levels skip — for example, an H2 jumps directly to an H4 with no H3 between them. | 50% |
| Some buttons or links are too small to tap reliably on touch screens. | 40% |
| This page has no ‘main content’ region marked. | 40% |
| Some images have alt text that duplicates nearby visible text. | 30% |
| Some form fields have no label that screen readers can announce. | 30% |
| Ensure can scale a significant amount | 30% |
| Some buttons have no description that screen readers can announce. | 30% |
The most accessible jewelry stores online
These scored an A — clean on the high-frequency barriers we grade:
- brilliantearth.com
- gorjana.com
- jared.com
Methodology
We scanned each site with axe-core 4.11.4 against WCAG 2.1 Level AA, in its default state, and reported automatically-detectable failures. Automated testing catches a portion of accessibility barriers; full conformance also requires manual and assistive-technology testing. See our methodology for details.
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